Many people still thinking that Social Media is a fad, others that is the biggest shift since the industrial revolution... where do you stand?
It is remarkable that Social Media has turned the web upside down in the last few years and has the power to literally make or break your online Marketing campaign and your business reputation. This incredible broad channel of communication allows you to create a relationship with your customer like no other media has previously allowed. What is more, it enables you to establish a one-to-one relationship and get regular feedbacks on how your clients and supporters are reacting to your brand and marketing messages and also to solve any complaints they may have against your business.
All companies, withouth any exception can triumph in this brave new world if they use it correctly and effectively as they can gain the acceptance and trust of many. It is a new world that we all MUST be looking at.
It is amazing to monitor the growth of social media, considering that back in 2007, Facebook had just started, and in recent years Twitter becoming more crucial to communication. I still think that a lot of organisations take a seat back from social media, as they are used to the old fashioned ways. Although everyone is aware of social media, most do not know how to use it to their advantage. On the other hand, a few companies are jumping on the band wagon and exploring the channels, for instance the recent Kony 2012 campaign was huge, due to the useage of their viral video on YouTube.
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