Friday, April 22, 2011

The use of celebrities in Social Media charity campaigns

Keep a child alive Is a charity which aims to provide treatment and support to families affected by HIV/AIDS in Africa and India.

Alicia Keys is the charity's co-founder, and recently ran a campaign on Social Media called Digital Death in order to raise 1 million dollars for children affected by the illness.

The idea was that the world's most followed celebrities in Social Media sites such as Tweeter and Facebook, had to quit to their social media lives, until they raise the target.

It took them less than a week to raise that amount, from the 30th of November to the 6th of December 2010 and they keep raising money until now.

On the charity's website they have the testaments of each celebrity asking for support and really trying to emotionally persuade people for the way they are expressing themselves.

This is a good example of gaining supporters using the power of social media, because is a campaign full of real-lives photos and videos, very creative, emotional and perhaps shocking for those celebrity-lovers.

Another good example worth following!

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