On Monday this week, Facebook finally launched its timeline for brands and we can pleasingly see how important brands are adopting it already. By March 30th, all brands will have to take on this new style. Is this a bad thing? I don’t think so.
Many brands worldwide are known to have a solid and recognised identity and Facebook is without any doubts a good way to transmit the brand’s personality to customers. Behind each brand there are people like us representing the culture of their organisation therefore like everyone else, each brand has certainly a story to tell.
Many businesses have forgotten the power emotional strategies have on people’s minds and behaviours. With Timeline, Facebook have successfully managed to engage businesses and people by implementing a technology with real emotional influence.
By doing this, Facebook seems to have secured success once again, by giving businesses a tool to get their clients to emotionally identify themselves with the brand by ‘looking through the eyes of friendship’.