LONDON- A COSMOPOLITAN CITY

Do you know that London was qualified as the best place to work in the world due to its diversity?

According to the 2010 Global Cities Index from global management consulting firm A T Kearney, The Chicago Council on Global Affairs and Foreign Policy magazine, London is the best city in the world for employers to attract and keep talented workers and their families.

How lucky am I... Living and studying in London is already a great advantage as it is one of the most important cities of the world. Not to mention that it is one of the most important cities for the PR practice.

For sure this has to do with its great image, don’t you think?

Looking at your image in the network...

Nowadays, as all of you may know, everything goes through the Internet and experts say that having the right reputation and referrals is the way to stand out in any job or interview.

So many people are struggling to get a job or at least the opportunity to have an interview which ironically is perhaps even harder. The first thing a recruitment consultant or potential employer will do after they receive the CV of anyone looking for an executive or management position is to check them out online. So it is vital to have the right digital presence, according to Louis Halpern, author of Personal Reputation Management

This does not mean that it is better not to have online presence at all because it may be not good for your image also. The ideal, according to Halpern, is to have the right digital reputation so you may better start thinking from now, on what is the impression you want to leave for those who are interested in you as a possible candidate for working in their organization.

Bear in mind from now on, that your image can cost you money; improving your appearance on the Internet it is as easy as go on your computer and type your name into any search engine to see what comes up, then start to clean up everything you may think inappropriate or irrelevant to put in your networks. Instead, you can start creating a blog in which you can publish your general profile (without mentioning details of your daily life), your own thoughts as a professional and also demonstrate your intelligence.

Always remember... The first impression is the first thing that matters.

Florence Welch – Living her life as if nothing.

The last weekend, Florence was seen in her uncle’s play ‘The Lost Diaries’ at the National Theatre in London as one more of the crowd. She managed to enjoy a night out as a common person just being natural and not worrying in excess about the people around her.

Apparently, her trick of trying to look like the others without much fuss and bodyguards, works perfectly for her; therefore, she is seen as a very famous girl but also as a person full of charisma who has won the love of his fans.

There we can see how the attitude of people, famous or not, play an important role in their life, their careers and also in the success they want to achieve.

Well done Florence!! You definitely got the love!!!!

A perfect example of a PR misrepresentation...

If Ratner had had a good PR representative, he would not have made this mistake.I am pretty sure that most of you remember the famous speech of the founder and ex-chief executive of the major British jewellery company Ratners Group (now Signet Group), Gerald Ratner, in which he qualified some of its products as ‘a total crap’ and compared a pair of gold earrings with a prawn sandwich from M&S; saying that the earrings were cheaper than the sandwich and the sandwich will probably last longer than the earrings.After eighteen years, many people still remember him, some as a joke and others as an example to never do what he did.

He basically ruined his entire professional life with only two phrases and just because he wanted to make a joke in front of 5,000 members of the Institute of Directors at The Royal Albert Hall. The problem was that no one advice him that those kind of jokes are not appropriate for any speech and they were not good publicity at all, as he thought.

Although he regretted having said what he said, and that he admitted that he lost everything because of that, the truth is that he is never going to get rid of such a bad reputation and the proof of this is that even nowadays people quote the term “Doing a Ratner” for dull doing.