The idea of tackling consumer scepticism in a TV and YouTube ad endorsed by Jennifer Saundy on the combination of light Philadelphia and Cadbury milk chocolate was definitely a great and fun strategy to get people’s attention and create buzz on Social Media sites. Plus, inviting customers to test the new product and give their opinion is definitely a bold strategy to generate awareness and increasingly involve more people with this new invention.
In my opinion, the product was really well-received and the campaign itself managed to get people’s interests and attention driving them to try the product and commenting about it on their Facebook and Twitter pages. I also wonder whether this was also a Kraft’s strategy to start gaining further acceptance of the British public after the acquiring of one of the most respected British companies. In any case, it was a very well thought and executed campaign, well done Kraft!